Recently on TechCrunch an article was posted about a company in Ohio that has raised a lot of investment capital on the basis of combining tracking technology and your driving habits to be able to receive car insurance. Today, we already have a wide variety of apps on our phones that track everywhere we go in order to profit from advertising to us based on where we live, where we travel, and what websites we visit....At what point do more insurance companies buy into this idea and mandate the requirement for tech data tracking in order to provide service (life, auto, etc.).